Take A Pain Point And Turn It Around
When you think about it, retail was created in response to pain points. Something was needed that could not be made at home, and the solution to that pain point was finding someone else to buy it from. As retailers offered more solutions, customers bought more from retailers. Taking pain points and turning them into profitable solutions makes both customer and retailer happy. A good example of this can be seen in the apparel market.
The Customer’s Pain Points
Apparel is a category that is much more than the need to have coverings on your body for warmth. Parents of school-age children see this all the time:
- The school’s dress code says shorts must be past fingertip length, but the stores only carry styles that are shorter than would be allowed.
- Kids who are sensitive to skin irritants resist clothing that itches, but the clothing in the size needed all have tags that stick out or scratchy seams.
- Attractive clothing that is in the current style doesn’t come in the larger or unusual sizes the teen needs.
- Prom and holiday dances are ahead, but all the available dresses are inappropriate or out of the family’s price range.
Of course, there are many more pain points in apparel for specific types of customers. But how can a retailer stock every possible solution to a potential customer’s pain points?
The Retailer’s Pain Points
In today’s retail environment an apparel retailer has many more ways to discover the pain points of customers and provide solutions. Those solutions are found in the way that the retailer is able to handle the customer relationship management data that helps identify where the pain points are and the potential ways to turn that pain point into a sale.
ChainDrive Apparel is an integrated retail management solution that turns pain points into profit by enabling retailers to collect, analyze, and act on the information that flows from every channel they are operating in. That means all the online activity, all the store locations, and much more. Knowing what customers are looking for and getting feedback on product assortments used to be pain points for retailers because providing the solutions was difficult at one time. ChainDrive Apparel equips you to identify what your customers want and provide it easily.