The Secret To Improving Customer Loyalty
All retailers need to keep the goal of improving customer loyalty in sight, but jewelry retailers have opportunities that many other categories of retail lack. Every opportunity, however, involves an employee who is confident, equipped, and enthusiastic about providing service.
The Face of Your Business
Whose face is the one your customer sees when they come into your store? Most of the time, that face belongs to an employee rather than the business owner. So it is very important that your employees have faces that reflect good things about working for you.
When an employee lacks confidence about their job, it shows. A customer asking for information about a product gets a hesitant, incomplete answer. Queries on the status of a repair or appraisal are gone unanswered.
This isn’t the way to make customers confident about your business. Confident employees who know their products and are equipped to provide the answers. They are enthusiastic about providing a service because they have time to serve. How do you give your employees that confidence? By giving them the tools to do their job.
Jewelry retail has many things to keep track of. ChainDrive Jewelry is designed to equip your employees to confidently provide the service your customers seek no matter how many things are involved in that service.
The Facets of Jewelry Customer Service
Just as a beautiful gem has facets that enhance its beauty, jewelry customer service has facets that make it more attractive to the public.
- Custom orders allow a jeweler to create a unique piece for a specific customer. ChainDrive Jewelry makes the process efficient by giving the ability to keep track of the process and each component so questions about the status of the order can be accurate and in real time.
- Tray counts are essential to keep track of your merchandise. ChainDrive Jewelry documents the products in each tray. The system conducts two counts per day. It then reconciles what was on display at the beginning of the day with what was sold. Employees can focus on serving customers instead of doing multiple tray counts each day.
Custom orders and tray counts are only two facets of jewelry retailing. ChainDrive Jewelry provides many more ways to make your business attractive to both employee and customer. ChainDrive equips your employees to provide the service that keeps your customers coming back.