Tips For Home Decor Retailers At The Holidays
This is a busy season for Home Decor retailers because decorating the places we live and work is a universal goal during the holidays. So is the giving of gifts, making the combination of home decor and gift shopping a natural. When creating the displays in your store, make it easy for associates to help shoppers by showing a themed range of ideas that cover many price points.
Know Your Customer’s Preference
Every retailer should be making stock selections based on customer preference because this is what makes sales. But not all retailers take advantage of software that helps collect that information and store it in an accessible database for analysis and merchandising decisions. ChainDrive’s Integrated Retail Management software does this effectively.
But regardless of how your inventory was selected, displaying that merchandise is key to reminding customers of their options. Theming your displays by categories or topics puts a variety of gift ideas on the sales floor. Placing a range of price points in every display guarantees that every shopper will find something in their budget. Knowing your customer’s preferences makes this a simple process.
Know Your Product’s Potential
When sales staff are equipped with mobile devices and ChainDrive, they are equipped to answer questions that shoppers have on specific products. They can find out if an area rug comes in any other sizes or show options for custom orders. They can update customer preferences in accounts or clarify warranty information. The product that can be updated or adapted has an accurate description of all potential at the sales associate’s fingertips. When sales staff knows the products you carry and their potential, the interaction with the customer is enhanced.
The combination of displaying a variety of products that you already know will appeal to your customers and equipping your staff to demonstrate your product’s potential is a powerful combination. Adding a range of price options guarantees that the gift giver will find exactly what they can afford to buy. Even if you currently are using a less-than-optimal management system, these tips will get you through the holiday season.
When things settle down, take note of where your pain points were and think about customizing your free demo of ChainDrive’s software. You will find that your Home Decor business can expand its potential.