Tradition vs Technology in Jewelry Retail Today
Jewelry is full of tradition because it has been a cherished accessory for centuries. Necklaces and earrings from ancient tombs often look like they could be worn today and admired as much as they were when first created. Some of the processes that jewelers use to create their wares have not changed a lot, either. The love for jewelry and the passion for creating it has stayed exactly the same. But, for jewelry retailers, tradition sometimes feels like it has an opponent in technology. This is not actually the case, because technology is simply a tool whereas tradition is a way of viewing things.
Technology Facilitates Tradition
Traditionally, jewelry retail has the goal of providing the perfect accessory, memento, or heirloom for the customer. Jewelers traditionally update pieces for some customers, create pieces for others, and carry inventory that will appeal to as many people as possible. In modern times there will be warranty and serialization involved. Appraisals, repairs, case management, etc. are all part of what jewelry retailers would consider a traditional approach to their business.
Over the centuries the tools used to keep track of the details of a jeweler’s job have changed but the goal of accomplishing these tasks has not. Instead of paper ledgers where information was once written by hand, ChainDrive Jewelry is a software suite that contains tools designed to work specifically for the unique processes in jewelry retail and integrated into a streamlined, intuitive facilitator for the omnichannel reality that jewelry retailers operate in today.
Support Erases The Tension
Busy jewelry retailers don’t need to complicate their business by trying to figure out new software. That’s why ChainDrive Jewelry is fully supported with a team of professionals who are familiar with your application and available 24/7, 365 days a year. You always have help no matter what time it is, and that erases the tension you might feel when faced with unfamiliar technology. You can carry on the glorious tradition of providing the jewelry that your customers are looking for and relax because ChainDrive Jewelry facilitates your processes with the technology that collects, stores, and handles your data securely.
Take a look at what can happen when you let ChainDrive Jewelry facilitate your business information. Technology plus tradition can be a beautiful thing for jewelry retailers.