What Do You Lose When You Go Phygital?
Phygital retailing is the catchphrase for the phenomenon of today’s marketplace. Customers seamlessly switch from a physical shopping experience to a digital one. Often the sales funnel involves both physical and digital interactions so the phrase, “phygital”, is one that fits. ChainDrive’s Ecommerce Gateway gives you the tools to go phygital so you can lose the pain points, human errors, and dead-end silos of the past.
You Lose Pain Points
The Gateway is a link between the physical and digital for your business because the centralized database makes it painless to keep data moving to where it needs to be. Third party sites, your own webstore, and all your brick-and-mortar sites are easily kept up to date on inventory movement, sales, orders, and everything else. From one end to the other, operations are integrated and connected so that the painful delays in status updates, for instance, are no longer an issue.
You Lose Human Errors
There will always be some human error factor because after all, retailers are human and so are customers. But the human errors you lose with ChainDrive are those that no longer need to be entered manually because the software does it automatically. For example, orders in the shopping cart online pass through the Gateway directly into the Order Decision Engine and are ready to be fulfilled. When ready to ship, an automatic confirmation of shipment goes to the shopping cart so the payment can be processed.
You Lose Dead-end Silos
What happens when an order is placed online for something that no longer is in stock? If your data is not siloed, the customer can see that it is not in stock and decide on an alternative purchase or place an order for when it comes in. What makes your online customers leave? Not being given that information until it is too late to do any good. If you inventory updates happen in isolated silos, that information sits at that dead end until the weekly or monthly report is consolidated.
What do you lose when you go phygital with ChainDrive Ecommerce Gateway? Nothing you want to keep in today’s retail environment. Going phygital makes good things happen.