What Is IIM?
IIM is the acronym for Integrated Internal Messaging, the new component in ChainDrive’s Integrated Retail Management Software. Like all the rest of the features offered in the ChainDrive platform, IIM is the result of experienced retailers working with expert software developers to find solutions to the pain points in real life business operations.
Why Was IIM Necessary?
Retailers are faced with technological innovations that legacy systems cannot accommodate. External messaging applications are not integrated with the rest of the data that the business works with. This makes it difficult to collaborate in real time with up to date information. In a world that uses instant communication, retailers recognized they needed a way for the decision makers to directly connect with those carrying out their decisions.
This direct connection means questions can be answered immediately to clarify and impact what is happening at the point of sale. Every aspect of customer service, in fact, is enhanced with accurate and transparent effectiveness.
How Does IIM Work?
The key to the effectiveness of ChainDrive’s IIM is the integration. Because ChainDrive utilizes a centralized database that makes integration possible. The messenger tool is able to access all messages for future use and reference. Search can be done by date, channel, name, content, or another feature.
Retailers can define specific channels or groups to send pertinent messages. Users can choose particular channels to find information that they need. In addition, messages can be targeted, sent to an individual or a group. Triggers can be set up so that messages are initiated automatically for actions like shipping or pickup with links to the transaction and items. With no limit to the size of message or attachments, even pictures of live transactions can be sent along with invoices, etc.
The new message/read receipt feature makes it clear who has a message, who has opened it, and who has yet to do so with an envelope icon by their name. If the envelope is still closed, the sender knows the message has not been opened yet.
Who Benefits From IIM?
Everyone in the business benefits from having real-time accurate information and the ability to communicate instantly. The customers benefit from service that can be personalized and optimized. Store associates benefit by being fully informed and equipped to perform. The entire enterprise will find many reasons to appreciate the way that ChainDrive IIM changes their communication.