What Makes Your Online Customers Leave?
The rapid growth of ecommerce is proof that shopping online is preferred by many. But shopping online can be frustrating when the retailer doesn’t pay attention to detail. If your webstore isn’t comprehensively updated in real time, you are risking the loss of potential customers. Here are a few of the reasons online customers leave and go to other sites:
- Product descriptions and photos don’t match or have enough detail
- Items are out of stock but it doesn’t say so and give options
- It is difficult to navigate your site and your search feature doesn’t function
- It is impossible to shop as a guest or save items for later
- Checkout is too complicated and shipping fees are a shock
- Return policies are inadequate and customer service isn’t helpful
Some of these issues are resolved by setting up your website correctly for multiple devices and making sure you understand how your customers use your site. Others are resolved by seamlessly linking your site to the rest of your enterprise with ChainDrive ecommerce Gateway.
Seamless Updating In Real Time
ChainDrive’s software components integrate all the data from the back office, throughout all channels, and from every web marketplace presence that your business has. That means it’s all connected in real time and that new product information, price changes, and availability status can be immediately found online.
There is no problem keeping your site current because the centralized database enables real-time inventory updates. Any price changes or product description variations due to supply chain dynamics are immediately in place.
Customer web purchases details are tracked and captured without complications. Order status is easy to track so the buyer knows where their purchase is. Any targeted marketing campaigns and loyalty programs are easy to find for future use.
Because the component interfaces with existing and third party sites, anywhere your business operates online is updated as often as necessary. That means everywhere your customers find you on the web can be consistent and reliable. That consistency becomes the reason those customers look for your business when they shop the next time.
ChainDrive’s ecommerce Gateway component enables you to eliminate many of the factors that cause online customers to leave and provides the real-time updates that your customers want.