Who Do You Listen To In Home Decor?
Home decor retailers have a lot of advice coming at them from all directions. Some experts in the industry predict trends like darker walls, geometric accents, and fringe. Others think that minimalist interiors will be warmed up with earthy tones instead of stark white. Velvet upholstery? Wabi-sabi imperfection? Copper string lights or beeswax candles? Tropical prints or real plants?
A home decor retailer has to carefully sift through all the advice and select inventory that will be appealing to the customer because unless there are sales, there’s no point to carrying that particular stock. So who do you need to listen to? Your customers.
ChainDrive for Home Decor
The Home Decor component of ChainDrive’s Integrated Retail Management solution has been designed for the unique needs of the home decor retailer and has tools that streamline your operations, like vendor and inventory management, specialty orders, and warranties. Since ChainDrive integrates all your data, that streamlining includes your Customer Relationship Management.
Your CRM is enhanced by ChainDrive’s functionality and you have the ability to keep track of your customer preferences. Not only can you conduct surveys, you can analyze buying patterns and more. The data infrastructure that ChainDrive provides equips you to do far more than you may have imagined.
Feedback From Your Customers
The feedback from your customers is your most important advice on what to carry. With the analysis tools that ChainDrive provides you can collect information and utilize it.
- Online surveys that offer a discount for participation
- Contests to select products to feature in displays
- Social media interaction
- Staff conversations with customers
- Complaints about items
- Special requests for products
All these ideas are a starting place for your own brainstorming. As you get to know your customers and your staff becomes confident in their use of things like ChainDrive’s Mobile Point of Sale, you will get a clear idea of what will sell and what will languish in your showroom.
It is a good idea to listen to the experts when it comes to Home Decor retailing because they determine what is available to stock. But without the ability to listen to your customers, your business is based on generalizations and guesses. ChainDrive equips you to handle your data, including customer preferences, with an integrated functionality that increases your revenue because your operations are streamlined.