Will The Winter Olympics Impact Your Business?
are naturally interested in anything that will bring customers to their store to purchase equipment. That’s why a major sporting event like the Winter Olympics is of interest to anyone who sells sporting goods for winter sports. The Games are a great way to positively impact your sporting goods business. But to do that, you need to know your customers, add some action they can take, and display the potential you offer.
Know Your Customers
ChainDrive’s integrated retail management platform provides all the tools you need to know your customers and interact with them so that they can tell you what they would like to see in your store both online and in their local site. There is no substitute for good customer relationship management and ChainDrive gives you the flexibility to fit your CRM strategies to your targeted market.
Add Some Action
The Winter Olympic Games are perfect reasons for adding some activity to both the brick-and-mortar store and your website. If you can’t make a place to watch events in the store, add updates of the events that use the equipment you sell. Make a way to discuss what is happening via forums or facebook page. Pay attention to what your customers are interested in and figure out what they’d like to participate in.
Active participation is what sporting goods retailers make possible because this is how people get the equipment they need to play the sports they are interested in exploring.
Display The Potential
Sporting goods are highly seasonal and diverse, so inventory management has to be intelligent. Analyzing trends, keeping track of sizes and other intricate functions need a data infrastructure that can handle the challenge. Whether your customers need uniforms and equipment for a full team of hockey players or the latest ski slope gear, they need to first know that you can supply them. The Winter Olympics can inspire athletes in a variety of sports:
- Alpine, cross country, nordic combined & freestyle skiing
- Figure & speed skating
- Ice hockey
- Luge & skeleton
- Ski jumping
Can you help a potential athlete get started by providing gear and contacts for lessons? Do you offer repairs on athletic equipment? ChainDrive Sporting Goods can equip you to make the most of this winter’s Olympics by offering your customers what they need for their sport.