Tagged: customer relationship management

Treat Your Customers Like Clients

The term “clienteling” sounds kind of like a buzzword that has little meaning. So many words are empty of definition for people that communication requires defining new terms. In reality, the process of moving...

How To Actually Use RFM For CRM

The idea of using RFM (Recency-Frequency-Monetary) analysis for Customer Relationship Management has been around for a long time. The reasoning is simple: identify the customers who are most likely to respond to your marketing...

6 Functions You Need For Ecommerce Success

If you are going to operate a successful online business, you need to be able to integrate the physical aspects of your business with the digital data in a seamless manner throughout the enterprise....

Catch the Attention of Busy Shoppers

What do the majority of people have with them when they are out and about? They have their cell phone somewhere on their person. Shoppers whip out their phone to compare prices, read reviews,...

What Does It Take To Be In Specialty Retail?

Specialty retailers are a diverse group because each retailer is sharply focused on a narrow niche in the market. It takes understanding your customer’s needs, maximizing your management effectiveness, and the flexibility to adapt...

The Vital Connection Between Staff Training And CRM

There is a vital connection between the quality of training given to retail staff and their ability to carry out Customer Relationship Management to the standards it should meet. Every interaction with a representative...

crm retail operations

The 2 Sides of Customer Connection

Retail customers have ratcheted up their expectations in shopping because the technology makes it easy to do. But at the same time, retail customers want to be treated as more than a number in...

successful clienteling

Clienteling Like Your Customers Want

Customers are people, and people like certain things. People like to know that their preferences can be considered. People like reliability, knowing that an expected service is going to be there. People like to...

jewelry retail operations

Why Your Jewelry Store is Dangling Like a Chain

Jewelry retail is a different kind of retail. Your business is different than other types of retail stores because your customers are looking at quality more than anything else. Jewelry is a luxury item....

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