Tagged: social media

Add Social Media To Your Merchandising Analysis

What is the single most important question to ask when making merchandising decisions? Wouldn’t that question be, “what is my customer going to buy?” If your customers are expressing their opinions on social media,...

How Social Media Affects Merchandising

The connection between merchandising and social media is clear and immediate because what is trending on social media is what your customers are interested in. What people are interested in affects what they purchase,...

Jewelry Retailers Must Use Storytelling

Storytelling has always been part of the appeal of jewelry. Famous jewels are accompanied by equally famous legends, adding to the glamour of an already beautiful piece. These stories are sometimes true, sometimes false,...

crm retail operations

The 2 Sides of Customer Connection

Retail customers have ratcheted up their expectations in shopping because the technology makes it easy to do. But at the same time, retail customers want to be treated as more than a number in...

supply chain

Footwear Retailers Need These Two Tactics

Mobile marketing. Social media. If you could do a survey of your footwear customers, how many people would say they have smartphones and use at least one form of social media? Most of them...

ChainDrive can help run an effective apparel store

ChainDrive can help run an effective apparel store

Clothing is a constant need for consumers worldwide. No matter what season it is, how tough the economy looks, or where in the world you are, people are always going to need clothing to...

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