Why Does Ecommerce Need A Gateway?
Ecommerce is all about connectivity. We connect with our potential customers as they touch the sales funnels our marketing team creates and we keep connecting as they move through the funnel to the point of sale. But there is far more that needs to connect than the transaction that turns a shopper into a customer. These connections are what ChainDrive’s Ecommerce Gateway makes so that your business operates seamlessly across all your channels.
Connect The Dots That Form Your Business
Within your enterprise, there are many points of data that must connect in order to make your business function correctly. The centralized database in ChainDrive integrates those “dots” of data in real time, connecting them to prioritize fulfillment and distribution, manage inventory, enhance customer relations, and much more. From one end of your business to the other, ChainDrive offers seamless connectivity.
Updates In Real Time Beat Status Delays
When someone places an online order, they expect to be able to see the status of that order as it moves through your system. The only way you can provide a status in real time from packing through shipping and projected delivery is by having that information in real time yourself. But web purchase details are not the only things that need to be seen in real time.
Inventory updates like new product information, price changes, and item availability affect your listings online. Product creation is best seen in real time within your business. Price management analytics and reporting, cross-channel sales analysis, and other types of analytics should all have access to the status of data in real time so it can be compared to historical data and an accurate assessment be made. If you can’t see what’s happening while it is happening, you are at a disadvantage.
The ChainDrive Ecommerce Gateway
Your business is built on data, and data needs an infrastructure that is able to move that information efficiently and effectively. Without that infrastructure, your data may as well be dots on a page that make no sense until a pencil connects them to form a picture. The ChainDrive Ecommerce Gateway is able to link all the details in real time and across every channel from one end of your enterprise to the other. This connectivity is the reason your business needs the ChainDrive Ecommerce Gateway.