The ChainDrive Blog

Retail is a tough game. Even the best retailers are challenged by competition and changing consumer needs. So, brands need to be successful in order to keep operating. One way to increase sales is through merchandising. This is the act of developing and distributing the products your business offers. Merchandising strategies will continue to play […]

“Advertising moves people toward goods; merchandising moves goods toward people.” According to Morris Hite (American Advertising Expert). Modern retailing, shopping and omnichannel commerce at large are increasingly complex to depend on soft skills, retail experience or best practices only.  There is a cutthroat competition among retailers, wholesalers, fast fashion manufacturers from the Far East, distributors, […]