The ChainDrive Blog

The Arts & Crafts business has undergone significant changes in the last few years. The growth of e-commerce and the COVID-19 pandemic has caused a permanent shift in consumer buying behavior, resulting in a rapid surge in online shopping that is unlikely to reverse. The industry must prepare for this generational shift in the craft. […]

Consumer behavior is constantly changing, but the outbreak of COVID-19 has accelerated this evolution like never before. Whether it’s increased use of e-commerce, a spike in-home delivery, rapid adoption of curbside pickup, the rise of contactless payment, or numerous other changes in their behavior, shoppers have quickly adapted to the “new normal.” At the same […]

In the Tik Tok era consumers across the board are very sensitive about retail store innovations, new interior designs, intricate layout, smart displays, lighting fixtures, olfactive experiences, cash counter ergonomics, color coordination’s and anything used by modern retailers to enhance the consumer experience. In fact, when people think about merchandising, they will most likely think […]