clienteling solutions

The Art of Building Shopper Loyalty in the Customer-Centric Age

September 25, 2023 by Multidev Technologies Leave a Comment

In today’s fast-paced and highly competitive business landscape, building and maintaining shopper loyalty is no longer just a strategy; it’s an art. With consumers enjoying more choices and information than ever before, brands must adapt to the customer-centric age or risk being left behind. In this article, we will explore the art of building shopper loyalty in the customer-centric age and unveil key strategies that can help your business thrive.

Understanding the Customer-Centric Age

Before diving into the art of building shopper loyalty, it’s essential to understand what the customer-centric age means. In this era, customers hold the power. They demand personalized experiences, exceptional service, and products that align with their values. Therefore, businesses must shift their focus from mere transactions to building relationships and fostering loyalty.

1. Personalization is Key

Personalization lies at the heart of customer-centricity. Shoppers want to feel seen and valued. Businesses can achieve this by leveraging data to understand customer preferences, purchase history, and browsing behavior. Tailoring product recommendations and marketing messages based on this data can make customers feel like you truly understand their needs.

2. Exceptional Customer Service

Outstanding customer service has always been a cornerstone of loyalty, but it’s more critical now than ever. In the age of social media, a single negative experience can tarnish a brand’s reputation. On the flip side, exceptional service can turn customers into brand advocates. Invest in training your staff to provide top-notch service and be responsive to customer inquiries and concerns.

3. Loyalty Programs and Rewards

Loyalty programs are effective tools for building shopper loyalty. These programs can include points, discounts, exclusive access to products, or special events. The key is to make customers feel that their loyalty is being rewarded. Moreover, these programs can encourage repeat purchases and turn occasional shoppers into regular customers.

4. Transparency and Trust

Customers are more informed and cautious than ever. Building trust is essential. Be transparent about your products, sourcing, and business practices. Share customer reviews and testimonials to establish credibility. When customers trust your brand, they are more likely to remain loyal.

5. Engage Through Multiple Channels

Today’s customers engage with brands across various channels—social media, email, in-store, and more. It’s crucial to maintain a consistent brand voice and experience across these channels. Use social media to interact with customers, share valuable content, and address concerns promptly. An omnichannel approach keeps your brand top-of-mind and reinforces loyalty.

6. Listen and Adapt

In the customer-centric age, feedback is invaluable. Actively seek feedback from customers through surveys, reviews, and social media. Use this feedback to identify areas for improvement and adapt your strategies accordingly. Customers appreciate when their opinions are heard and acted upon.

7. Return Management: Making Returns Painless

Even in the world of returns, personalization matters. Streamline the return process by offering hassle-free returns and exchanges. Use data analytics to understand why customers return products and tailor your offerings accordingly.

8. Omnichannel Fulfillment: Meeting Shoppers Where They Are

In the customer-centric age, omnichannel fulfillment is essential, offering shoppers flexibility in receiving purchases via home delivery, in-store pickup, or curbside service, enhancing convenience and satisfaction. Home delivery ensures doorstep convenience, while in-store pickup seamlessly combines online and offline shopping. Curbside fulfillment, particularly relevant in the current environment, provides contactless, convenient collection, prioritizing safety and ease of access for customers.

9. Great Choice/Range of Products: Catering to Diverse Needs

One of the cornerstones of loyalty is offering a great range of products. Ensure your product offerings cater to a diverse range of customer needs and preferences. A robust product lineup increases the likelihood that customers will find what they are looking for within your brand, fostering loyalty.

10. Sustainability and Social Responsibility

Many customers today are passionate about sustainability and social responsibility. Aligning your brand with these values can build a deep sense of loyalty. Show your commitment to environmental and social causes, and customers who share these values will be more likely to choose your brand over competitors.

Conclusion

Building shopper loyalty in the customer-centric age is indeed an art. It requires a deep understanding of your customers, a commitment to exceptional service, and a willingness to adapt to changing preferences and values. By personalizing experiences, providing exceptional service, and building trust, your business can thrive and create lasting relationships with your customers. In this era, the art of loyalty building is not just a strategy; it’s a necessity for long-term success. Build loyalty programs that are strategic, unique, and results-driven
with a loyalty program software.

ChainDrive CRM Software Fostering Customer Loyalty Through Data-Driven Engagement

ChainDrive Loyalty Program Software is a powerful tool that has been instrumental in building customer loyalty for businesses across various industries. Through its holistic view, retailers can personalize interactions, tailor marketing efforts, and provide exceptional service, which are crucial for fostering loyalty. By analyzing customer data and behaviors, ChainDrive CRM software identifies patterns, preferences, and pain points, allowing businesses to anticipate and meet customer needs more effectively.

Whether it’s through targeted promotions, personalized recommendations, or proactive issue resolution, ChainDrive Loyalty Program Software helps businesses not only attract new customers but also nurture existing ones, creating lasting loyalty and driving long-term success. Request a free demo to see the Power of ChainDrive CRM and unlock enhanced customer loyalty for your business today.

Clienteling: Creative and Personalized Shopping Experiences

January 6, 2023 by Multidev Technologies Leave a Comment

Clienteling is the art of building relationships with customers that lead to profitable and efficient retailing. Today’s customers are looking for a unique and personalized experience. Customer relationship management (CRM) and Loyalty programs are key areas where technology and innovation can be combined to deliver personalized experiences.

Effective clienteling requires the right tools to facilitate this relationship-building process. When you find those tools, you’ll discover that building solid and long-lasting customer relationships is as easy to do as it is to say. Personalization is key to providing the best shopping experience. To create meaningful relationships with customers, retailers can follow these ten personalization best practices.

10 Ways to Personalize Your Store for Today’s Consumers

Follow these tips to understand your customers as individual shoppers.

1. Know your customer in real-time

True clienteling begins with knowing up-to-the-minute details about your customer. If a customer stops you on aisle 9 to ask you a question, your sales rep should be able to verify on the spot that they purchased a product 5 minutes ago on their cell phone. That’s real-time customer information.

2. Ask for Data Authentically

Collecting customer data gives retailers information about what customers like and dislike. If asked directly, customers can express how much personalization they prefer and what they are willing to provide.

However, requests for personal information must be authentic to the brand. Retailers should offer interactive quizzes on social media for younger audiences. They can also send an email with personalization information and a discount offer for older audiences.

3. Avoid Siloed Experiences

A single team can’t create and offer personalization alone. There must be collaboration across departments to get buy-in for personalization strategies. Otherwise, there are fractures in the process.

Retailers need customer data, pricing information, site development, merchandising, and management buy-in. Accessible and actionable data must be provided to create a consistent shopping journey.

4. Capture data across multiple channels

Whether your customer is shopping in-store, on your website, through a mobile app, or any other technology that will dominate in a decade, you need to be able to capture customer data and view it on any interface. You can see every touch point between your brand and your customer across all channels.

5. Leveraging insights at the Store Level

Personalizing the online experience is a big challenge. But seamlessly providing this deep customer insight to store-level associates so they can tailor the in-store experience is often a monumental undertaking. In-store personalization requires identifying customers as they shop and associating them with a rich database of shopper profiles, and engaging them with digital marketing messages or interactions via sales associates. However, this requires the implementation of a multitude of new technologies and training for associates and making the in-store transaction process the same as online.

6. Generate customer profiles

With the complete information about your customers, you should be able to profile them based on a number of criteria. Review your customer profiles to learn about their demographics, geography, buying habits, and other details that are critical to your retail business.

7. Create custom marketing campaigns

Customer marketing can be based on generated profiles or individual characteristics. You may want to send a mailer to all your customers who have purchased a specific product in the last six months. You can do this when your customer base is at its peak. Provide your staff with a customer overview, which allows them to make personalized recommendations and increase sales. You can offer deals and promotions based on who the customer is and what they’ve purchased before.

8. Promote customer loyalty

You should be able to use any channel to implement customer loyalty programs. Store associates need to have a clear view of the customer. Store associates should have a nearly 360-degree view of the customer’s purchase and contact history and be able to resolve the issue quickly. Put the customer at the center of the experience. Create personalized programs for customers to make them feel special and unique. You can make these programs channel-specific or roll them out across multiple channels. By implementing a loyalty program, retailers can collect customer preferences and use that data to implement targeted personalization in shopping carts or emails. CRM tools enable retailers to make decisions that will enhance customer satisfaction and brand loyalty.

9. Perform customer analysis

Analyzing your customer database should be easy and effective. With the right customer analytics tools, it will be. Clienteling is all about knowing your customer. If you collect the data, you can analyze and organize it for your retail needs. Make it easy on yourself and make your customer happy.

10. Measure Consistently and Broadly

Conversion rates aren’t the only way to measure personalization. Based on the goals set in step one, retailers can identify the right metrics to track success. Since personalization is primarily targeted at returning customers, retention rates and add-to-cart rates for returning customers are good starting KPIs for assessing business impact.

The Importance of a Personalized Shopping Experience

There are many reasons why you should personalize your retail store. Here are a few:

Today’s shoppers expect personalization. It’s no longer a benefit but a requirement.
A personalized shopping experience makes customers feel special and appreciated, which improves their overall shopping experience.
Customers who feel special are loyal, which translates into higher conversion rates for your retail store.
Personalization helps increase brand awareness and trust.
With personalized marketing techniques, re-engage users who would otherwise never return to your site.

Personalize The Customer Experience for Retail Success

Today’s customers expect a greater level of personalization, and retailers who want to compete with online shopping must take this into account. Modern sensors and analytics tools allow more data to be collected and analyzed than ever before, but understanding how to use that data is critical. By integrating multiple data streams and using the power of retail analytics to engage in prescriptive and predictive analysis, stores can now generate the actionable insights needed to improve customer experience and overall operations. This makes personalization drive better business, more revenue, and more success.

ChainDrive CRM software enables your store associates to create a personalized shopping experience by providing them with a 360-degree view of the customer, which increases revenue and improves retail operations.

ChainDrive CRM tools enable retailers to create world-class shopping experiences for their customers and help them seamlessly integrate with omnichannel platforms to deliver exceptional shopping experiences in-store and online. If you’re ready to see what ChainDrive can do for your retail stores, request a demo today!

7 Ways CRM Software Helps Retail Businesses Drive More Sales

February 25, 2022 by Multidev Technologies Leave a Comment

Retail customers can make or break your business. A huge surge in COVID-19 omicron variant cases has led to drastic shifts in consumer behavior and created new uncertainty across the world. To succeed and improve customer experience in 2022 and beyond, brands need to adopt a CRM software for round-the-clock omnichannel support.

CRM system plays a vital role at every stage of the retail sales and marketing process. CRM software increases efficiency throughout the retail operations from lead generation to lead categorization, nurturing, email & SMS communication, sales force automation to follow-ups, etc.

Here Are 7 Ways CRM Software Helps You Grow Your Business

1. Faster Access to Customer Data

As your retail store starts dealing with more customers, you might need access to larger storage space in the backend. The most significant factor contributing to this is a CRM solution that helps retailers to access their database from any location in real-time. So, in case, you signed up a customer a long time back, you would never lose their critical information.

2. Increase Productivity with Mobile CRM

Retailers could improve their sales team’s productivity by using omnichannel CRM software. Modern-day CRM solutions are available for mobile phones. So even if your executives are not at their workstation, they can reach a customer by simply log-on to the designated mobile app.

3. Increase Customer Retention with CRM Solutions

CRM software solutions lead the race to IT investment, and most organizations increase their IT spending compared to the previous years. Most of this is related to customer-facing products that directly impact customer retention rates. Few of these products include a dedicated help desk, self-help portals, and many more. Here are some ways how CRM Software helps in retention

Automation
Data Storage and Retrieval
Targeted Offers and Promotions
Campaign Management
Customer Feedback

So, CRM software is an ideal solution for all tasks related to customer relationship management.

4. Deliver a Personalized Marketing Experience

Personalized customer experience is essential for the long run of your business. The way your business reaches your customer can either make them your loyal customer or break them from sign-up your services ever again. In order to provide personalized services, email marketing is the most efficient way to reach your customers. As for every dollar spent, you can boost your ROI. Using CRM software like ChainDrive can help you grow your email marketing and send emails that describe your brand’s success in the best way possible.

5. CRM Software Promotes Collaboration

The majority of sales executives agreed that CRM software helps them track their activities. They can effectively see the status of various sales currently in progress and even inform their teammates about any changes. Thus, CRM increases employees’ collaboration for smooth and effective retail operations.

6. Streamlining the Entire Sales Cycle

Experts say that more than 50% of the sales team’s productivity increased with CRM software. Customer management software can manage your entire sales cycle from generating leads until the customer is successfully onboarded.

The automated processes of customer relationship management software ensure that each stage of your sales cycle gets completed at a faster pace.

7. Increase Revenue Per Sales Representative

Most businesses concurred that their customers were unsure how their services differed from the competitors. So, retailers opt for customer relationship management software to drastically better their fortunes. CRM software helps retailers understand customers’ expectations from your product or service and implement changes accordingly.

Dedicate each customer the time they deserve; when your data storage is sorted, you can focus on managing existing customers as well as contacting leads on time.

Grow Your Retail Business with ChainDrive CRM software

ChainDrive CRM provides a complete range of automated solutions for marketing and sales processes. It builds stronger relationships by providing a complete picture of all customer interactions, tracking sales, organizing and prioritizing opportunities, and facilitating collaboration among various teams. This CRM tools can assist users with better lead generation, sophisticated retail analytics with in-built business intelligence (BI), and establishing a better customer relationship.

ChainDrive gives retailers more time to create winning sales strategies by automating most retail processes. ChainDrive allows you to manage your entire database to build your own custom logic to helps nurture and react to your audience in real-time. It enables you to increase your customer engagement and easily manage your sales pipelines. If you’re on the fence about adopting a CRM software, request a courtesy demo with one of our software experts.

10 Smart Ways to Attract Customers to Your Retail Store

September 14, 2021 by Multidev Technologies Leave a Comment

While e-commerce is expected to grow dramatically in 2021, most consumers still prefer to shop in stores. Some buyers like the in-store shopping experience because they can physically view and feel the item they wish to buy before purchasing. According to projections, internet sales will exceed $645 billion in 2021, meaning that retail establishments that rely only on foot visitors will miss out on significant sales.

You must strike a balance between internet sales and foot traffic to avoid being left behind. The use of a CRM management solution can help you shift the balances in your favor. It will support you in your day-to-day tasks and help you attain your goals without costing a fortune.

As a retailer, you know that having more consumers in your store means more opportunities to boost sales and build personal relationships with customers, resulting in a higher bottom line and a healthier business.

Here are the 10 best ways to attract customers to your retail store

1. Increase appeal of your in-store design

Another strategy to enhance that percentage is to increase the appeal of your retail business. Like an online user who doesn’t want to buy from a website that’s difficult to navigate, local shoppers won’t want to enter the shop unless they feel comfortable and easy to find. Do some visual merchandising.

Give your store new and relevant reasons for checking. This can be done by integrating fashionable and seasonal aspects into the displays. Keep your windows basic to make your passengers tourists, on the brand, and intriguing. Display your most appealing things. There is enough signage to make it easy to find. It is well-lit and appears to be open. Is the outside clean? Take care of the trash cans and walkways in the area.

2. Build community hub

Encourage your employees to engage in customer interaction. show them how to have more meaningful interactions with your consumers. Run functions that bring people together as another approach to integrating more socialization into your store. Fashion displays and the occasional in-store party can assist in increasing foot traffic.

It’s critical to provide a unified and high-quality shopping experience that combines digital and in-store elements. Building an online community of followers through curated content will offer dimension to the brand beyond bricks and mortar, allowing it to alter perceptions, anchor itself to specific attributes, influence spending, and establish common ground.

3. Invite strategic partnerships and Influencers

Finding partners with similar markets and brand synergies might help you leverage your business and grow your consumer base.

Many successful start-ups have relied on strategic alliances for two reasons: complementary skill sets and a collaborative attitude. A successful customer relationship can provide you with market knowledge, more leads, and increased customer value or appeal. The best collaborations make both sides feel like winners, and the trick is finding the proper match.

It’s not easy to get people to come through the door, and sometimes you may need to hire outside help. Any experts or influencers are welcome to visit your shop. You may give a discussion or teach a lesson in collaboration with a local celebrity.

4. Improve Customer Loyalty

In your retail business, you may use the loyalty program to gain insight into your customers’ actions and use the data to improve and personalize messaging, products, and offers. Your best salespeople will know how to make customers feel unique in-store, including addressing them by their first name.

After purchasing, ask for feedback using automated feedback forms or surveys to learn what customers think before telling others.

Regularly communicate with customers– use social media and email marketing to reach out to them.

Create a loyalty program – customers are more likely to shop at stores that provide a rewards program.

Provide gift customization -Customers who wish to buy something special for their loved ones may be drawn to stores that provide gift personalization options.

5. In-store experience and feeling of exclusivity

You might be missing out if your in-store experience doesn’t engage all five senses. Creating a multi-sensory environment improves the buyer’s journey, which leads to improved sales. People place a different value on things based on how prevalent they believe they are. The more valuable a product, service, or opportunity appears to be, the rarer it is. To elicit a sense of scarcity, make it clear in your stores or on your eCommerce site that items are only accessible for a limited time and that certain products soon go off the shelves.

6. Make use of one-to-one interactions.

While much has changed in the retail industry, one thing remained the same: the consumer experience can make or break your business. So interact with your customers to elicit their emotions. Strong emotional messages are easier to remember and more effective than intellectual messages.

If you utilize the same vocabulary and body language as your clients when talking to them, you’ll improve the chances of buying from you. We have a stronger affinity for persons who are similar to us because of the “mirroring effect.” Encourage social sharing and location tagging by creating social sharing possibilities within your store. Displaying a branded hashtag and your store is a simple method to do this.

7. Revamp online presence

For retailers who wish to increase sales, cross-selling and up-selling are essential. Having a continuous supply of consumers, on the other hand, is as crucial. Here’s how you can accomplish it:

1. Buy online, pick up in-store– Allowing customers to pick up their orders in-store relieves stress and helps your store compete with other e-commerce stores that don’t have a physical location.

2. Match online prices – instead, provide a complementary warranty, customer service, or a 30-day money-back guarantee. Whatever you choose to offer, be sure it is more valuable than the money your consumers would save if they bought your goods from a competitor’s website online.

3. Make inventory information available online – One of the most crucial reasons for your store to be omnichannel is because on-the-fence customers won’t visit unless they’re sure the item they want will be available. They also don’t want to be held on hold while your employees check. Give your consumers the option of receiving an SMS when an item is back in stock!

4. Use text messaging to send out promos – SMS remarketing, social media ads, and other channels are all options for retargeting. Retargeting advertising is a good option if your retail organization uses an omnichannel strategy. Create a VIP text message list for your store and send out infrequent texts to customers offering them a discount if they come in to shop.

5. Optimize your website for local searches – Your retail store must make every effort to appear in online searches.

Here are some ideas for making your website more local search-friendly:

Look up local directories and submit a request to be included.
Make contact with local bloggers and ask if they’d be willing to write about your company.
On Google My Business, double-check that your name, phone number, and address are correct.
Complete your profile with current images of the inside and outside of your store while you’re at it.
Add a Call/Text button to your website.
Customers should be asked to leave a review on your Google listing by sending an email or text message.
React to both positive and negative feedback.

8. Multipurpose retail space

The combination of retail and café experiences attracts new customers who would not ordinarily visit your store. Repurposing a section of your store to open a café or even a restaurant provides potential for community building.

Workshops and classes can be a source of extra income if you charge admission fees, but they’re also a great opportunity to engage with your current clients and attract new ones.

Run functions that bring people together as another strategy to increase socializing in your store. Fashion displays and the occasional in-store party can help boost foot traffic. Another popular method is for merchants to host regular yoga classes in their stores.

9. Traditional advertising

Consumers have gone online, and this has radically altered how firms communicate with their customers. Traditional advertising, such as print, radio, television, and billboards, is still one of the most effective ways to acquire new clients.

10. Honing your employee’s skills

Experiment with new ideas; invest in training, whether it’s a course or a business coach, so they can stay accountable, hone their abilities, and try new approaches. Managers must ensure that their staff understands meeting clients, connecting with them, providing products efficiently, and closing sales.

The following are some examples of formal training and onboarding features that might assist store owners:

POS training -so that new hires can pick up the computer system fast.
Customer service training is essential.
Checking for falsified currency
Training for daily operations and stock/visual merchandising
What can you do to assist clients who are browsing?
Training on health and safety.

Pay attention to what reshapes the business environment and puts in place initiatives to acquire new customers. What are you doing to make the market stand out?

The retail brick and mortar changes, but soon is not gone. Your organization has to take an omnichannel approach and give a moving in-store survival experience. We hope you have received beneficial advice from this post to assist you in developing your client base. You can also optimize everyday operations, easily and rapidly educate and onboard new staff, and adopt new solutions that will take your retail business to the next level by using CRM software like ChainDrive

Top 10 Retail Customer Service Best Practices and How to Implement Them in Your Stores

September 2, 2021 by Multidev Technologies Leave a Comment

Good customer service is prompt, efficient, and convenient to satisfy your clients’ requirements. This might involve retail customer recall and appreciation, establishing a local relationship with consumers, using your product expertise effectively, and more.

Customer management tools, reporting, and insights on sales, commercialization, and customer service activities provide the best retail systems. However, many elements may influence store experience, such as items, pricing, the ambiance in shops, etc. One of the main elements affecting how customers see their brand will always be customer service.

What is customer service skills in retail?

In the retail industry, customer service skills include interacting with people, solving problems, exhibiting patience and understanding, ensuring client pleasure, and handling consumer concerns. Employees that thrive at customer service may make a significant difference to a company’s bottom line.

Here are the top 10 good customer service skills for your employees

1. You can engage your consumers successfully via any channel – at the time of sale, your customer commitment begins. Are you making use of the opportunity to acquire the right information from your clients and then to use it responsibly? You don’t have to be able to communicate with each consumer on every accessible channel. Every consumer has to be engaged via its chosen channels.

Each new client receives a personalized video greeting from an online retailer. Come up with unique methods to greet new consumers. Examine what your opponents are doing to attract new consumers and make sure that your strategy is good.

2. Your retail client needs loyalty – at the greatest pricing and with the most satisfactory service, your retail clients want the best items. Don’t you give them what they want? Repeat clients are remembered and appreciated by the shop owner. Utilize a CRM software tools that allows you to keep track of customer information and use that information to serve customers better.

3. Connect with your customer through the right channel and time -Some of your clients want to conduct business with you in your brick-and-mortar locations, so you engage with them through the proper media at the correct times. Others are interested in purchasing from your website, connecting with you on Facebook or Youtube. Find out where your consumers are and how they want to interact with you, and then meet them there.

The online business proactively addresses shipping problems. When you sell online, develop a system that allows you to keep an eye on client orders and delivery. If something goes badly, stay ahead by approaching shoppers proactively rather than waiting for them to contact you.

4. Promote the right product to the right consumer at the right time – If you keep track of what each customer purchases, advertising the right products to the right customers will be a breeze.

The retailer who figures out how to avoid stockouts- While avoiding out-of-stocks is the best way to cope with them, and you can transform an uneasy stocking scenario into a good one with the proper customer service. Have a stockout backup scheme; if the product is not available, ensure that you have a better reaction and are always willing to offer alternatives so that you will not lose the sale. Provide shipping from your warehouse; You may also provide a free delivery service if you buy a product from another place or channel.

5. Reward your most loyal consumers- Loyalty programs work. You may encourage your most loyal consumers to return to your shop by rewarding them. If you don’t take care of it, you’ll be sorry.

The retail worker who understands his customer’s shopping habits.Be more aware of the individuals in your shop, especially if they regularly shop with you. Learn their routines and top purchases and if anything looks wrong, check if you can do anything to ensure that your customers have the experience. ChainDrive, a robust customer relationship management software, can do wonders here

6. Retain your consumers – It all comes down to loyalty. Customers will be loyal to you if you are loyal to them. Capture client information, collect statistics on their purchasing habits, promote the appropriate goods at the right pricing, and inspire them to spend more with a well-managed loyalty program that rewards them for being your customer.

Employees can go out of their way to make a customer happy-Keep an eye out for customers who aren’t having the finest day – find a method to cheer them up as long as they aren’t rude or disrespectful.

The retailer who offers apologizes sincerely- Prepare an apology and Make it up to the consumer. Even if the situation isn’t entirely your fault, apologizing for a customer’s troubles may go a long way. If you made a mistake, try your best to own up to it and make it up to the client. Is it possible to undo the mistake? Can you instead provide a discount?

7. The cashier establishes a local relationship with customers– It is not always necessary to force a sale. Don’t merely chat with a customer for the sake of making money off of them. Do it to establish a relationship. Keep an eye out for similarities. Find a way to engage with consumers through shared interests. Use those points of commonality to initiate a discussion.

8. The salesperson who takes the time to find the right fit – Collaborate with customers to identify the best product by making an extra effort to assist your clients who are in need. Depending on your shop, this might indicate a variety of things. But be careful to read your consumers correctly. To be clear, not every client needs an associate to tour them around the shop; but, for those customers who do want assistance, do your best to assist them in finding what they require.

9. Train your Employees – to upsell and cross-sell and ensure that they educate customers. It’s not only about pushing items when it comes to upselling or cross-selling. Make sure customers understand the benefits of the products you’re selling and why they should buy them.

The employee who comes up with an ideal greeting- Make a great first impression on your consumers by coming up with a strong greeting. Avoid generic messages like “Can I help you?” Instead, personalize your greeting or take the chance to assist and learn more about them.

10. The salesperson who puts her product expertise to serve customers better

Because product knowledge is an integral part of customer service, you and your employees must always be up to date on your products and catalog data. This is useful for when you’re:

When it comes to your best-sellers,
comparing and contrasting the characteristics and benefits of various products
Educating customers on how to utilize a product

Use the FAB method: The FAB formula (Features, Advantages, and Benefits) makes it easy for you and your colleagues to recall what each product is all about. Recognize your best-sellers – Get to know your product trends and best-sellers so you can always propose something useful.

Choose ChainDrive retail management system with comprehensive product reporting features to make things easier. The robust retail systems give you information that you can use to improve your sales, marketing, and customer service.

ChainDrive Retail CRM collects essential consumer data that helps you to spot patterns and trends in purchasing behaviors, buying habits, and practices. This retail knowledge enables you to provide customized service, create targeted marketing efforts, and make better pricing and promotion decisions, all of which contribute to higher sales, loyalty, and retention. If you want to scale up your retail stores or get a customized CRM tool for your retail business, Request a free online demo to talk to an industry expert.