How To Keep Valentine’s Day Retail Sales Special & Unique: Retail Sales Techniques & Ideas For Retailers


In 2021, US consumers spent around $21.8 billion on Valentine’s Day gifts for partners, friends, pets, and others, according to the National Retail Federation (NRF) survey report.

This amount shows a decrease in Valentine’s Day spending compared to 2020. However, due to the COVID-19 pandemic, the celebration was modest in 2021. The average amount spent for the Valentine celebration by men was $231. Women spent much less $101.

According to NRF’s calculations, retail sales during the November and December holiday season increased by 14.1% over 2020 to $886.7 billion, beating NRF’s forecast and setting a new record despite challenges such as supply chain problems, rising inflation, labor shortages, and the omicron variant.

It’s reflected continued consumer demand driving the economy and should continue in 2022 Valentine’s Day sales. But We should be prepared for challenges in the coming months due to the substantial uncertainty brought by the pandemic. From Valentine’s Day promotion ideas to easy-to-implement campaigns, some retail tactics are to try on and before the 14th.

10 Retail Sales Techniques & Promotion Ideas To Increase Sales During This Valentine’s Day

1.Partnership & Promotion ideas

It’s important to remember that Valentine’s Day isn’t over with a gift. A lot of consumers like to treat their loved ones to experiences such as dinner at a romantic restaurant, attending a special event, or a movie night. So, consider partnering with a local restaurant, event management, or theater this February. And you can offer free show tickets or gift certificates as part of the Valentine’s Day promotion.

2. Charm Your Audience in a special section on your site and Email Marketing

You attract your website visitors by placing a special Valentine’s Day feature section right on your website’s home page. A dedicated section gives your customers have the opportunity to browse and get gift inspiration along the way. Place your products as a unique, non-typical Valentine’s Day gift.

You can send an email to your customers and send your themed promotions on social medias, urging followers to share and tag them with their friends. Trigger your campaigns, such as abandoned cart emails or push notifications, tend to have a higher conversion rate compared to standard newsletters.

3. Create a Special Valentine’s Day Gift Guide to lead a shopper to the right gift

Showcase your Valentine’s Day-themed products in a gift guide; offering a filter mechanism on the products is essential. You must provide the SKU items by gender, Price ranges, interest, product type, and category.

Further breaking down the gift guides into subcategories allows you to target your audience better and find a perfect gift in a shorter time.

4. Attract alternative group of audience for greater inclusivity

Traditionally Valentine’s Day is celebrated for couples, and we need to broaden the scope a bit in the spirit of greater inclusivity. On Feb 14th, we celebrate the concept of Love, no matter if it’s romantic, familial, friendly, or brotherly. For 2021 Valentine’s Day, $3.6 billion on gifts were purchased only for family members.

In your retail store’s Valentine’s Day promotion plans, consider including products, messages, and designs that can fit for various groups, such as family members, friends, self (self-love is a common trend), and pets.

5. Display special valentine’s gifts for Pet lovers

According to NRF, Pet lovers spending gifts for their pets in 2020 hit a record-high $1.7 billion. This figure dropped to $1.3 billion in 2021. Due to the pandemic, in 2021, we saw a drop in pet retail shops; however, in 2022, we can expect more consumers to buy gifts for their furry friends.

6. Boost your Social media posts & campaigns

Run a Valentines’ Campaign of Love Themed Polls on social media & Use Appropriate Hashtags in Your Social Media Posts. Choose a catchy hashtag for your social media campaign, and create fabulous content to post in the beginning to spark interest and create awareness. Facebook, Instagram, Twitter and Snapchat, all support polls, and these are a great way to drive engagement with your audience.

Clothing retailers could show two fashion outfits and ask their audience which they would most likely wear on a date. Jewelry retailers can display trendy and unique diamonds and jewelry to keep the tone lively and thematic and get full advantage of the visual aspects of polls. Add a romantic flair to Your social media covers and profile images.

7. Provide “buy one, get one free” offers & discounts

Offers and discounts make your customers feel excited and bring more traffic. Run Valentine’s Day Themed Campaign of “Two for one Deals” It’s not limited to physical stores; you can use this tactic in your online stores.

8. Send Valentine’s Day Card or Mobile Push Notifications

The important aspect of Valentine’s Day is sending a card to the object of your affection. Your customers should feel that you love them for choosing your business and supporting your business. If your retail business has its own mobile app, add the Valentine’s Day card and offer to the app to get users to open it by sending them a special push notification. eCommerce stores could also link directly to their Valentine’s Day gift guide

9. Tie your heart to a local charity or local group

A bit of social responsibility is a need for any business, and Valentine’s Day is an excellent time to show that you care and support. Ask your customers to donate small cash before checkout to support local schools, old age homes, or charity

Give your loyal customers a token by sourcing it from a charity or local group close to their hearts. You’ll spread the Love to customers while also helping a charitable organization.

10. Host a Valentine’s Day Event and contest

Valentine’s day is an excellent opportunity to organize retail events for your most treasured customers. You can organize the events both online and offline. It must be themed accordingly, with the invite to be shared among two participants.

For example, suppose you are a jewelry retailer. In that case, you can choose to offer a romantic night of cruise as well as unique engravings for the gems as a memento of the experience.

Retail contests are relatively easy and inexpensive to plan and execute. You need to have a clear goal, allot prize, choose the right channel and set the time frame to run the contest. This helps to grow consumer interactions, gather user-friendly content, and strengthen the bond between the brand and its customers.

Keep Track of All the Retail with ChainDrive

Your Valentine’s Day marketing success is determined by planning and how well you connect with your customers. Follow these 10 retail sales techniques & promotion ideas to increase sales during this valentine’s day. The Retail landscape has seen significant changes in consumer behavior since the coronavirus breakout, but the retail industry now appears more optimistic about the growth prospects. Consumers have readily adjusted to the “new normal.” and reset their level of reliance on technology and digital platforms.

The retail stores are a multi-channel potential that can easily manage with an integrated retail management software designed for retailers and perfect for apparel, footwear, jewelry, departmental, home décor, sporting goods, specialty store management. If you want to scale-up your retail business to the next new normal, request a free demo @

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