The ChainDrive Blog

The sporting goods retail landscape is constantly evolving due to new technologies and ever-changing consumer habits and preferences. The success of your store will depend entirely on how satisfied your customers are and how much they are willing to spend on your products. Today’s customers prioritize buying local, loyalty, personalization, free shipping, and delivery. By […]

The sporting goods industry continues to evolve amidst increased health awareness, changing channel preferences, and growing concerns about sustainability. Merchandising is the art of showcasing your products to sell more. It’s not just about putting products on the shelf, but it does entail that. For sporting goods retailers, selling more products doesn’t necessarily mean balls […]

Merchandise planning is the process conducted by wholesalers and retailers to ensure that the right product is available to the consumer at the right time, store location, quantity and price. This complex process involves selecting the products the retailer will carry according to seasonality and determining the purchase quantities of these products. Merchandising in the […]