In 2022, the landscape of the Holiday season is changing once again. As concerns about inflation rise, the National Retail Federation has reported that consumers have begun holiday shopping earlier than ever to save money and avoid potential inflationary price hikes. Whether shopping in-store or online, consumers seek deals and inspiration, from experiences to expert […]
Retail is being disrupted by technology, much like almost every other sector of the economy. While online e-commerce has grown rapidly in recent years, brick-and-mortar retail remains an essential part of the modern consumer landscape. And yet there are many indications that traditional brick-and-mortar retail will continue to be impacted by digital innovation. As more […]
Retail sales slowed in May as consumers faced continuing inflation and its impact on the cost of everything from groceries to gas. Consumers are changing their shopping behavior in the face of rapidly rising prices. According to a recent NRF study, almost half of consumers are switching to cheaper alternatives and are more often looking […]
As temperatures rise, retail sales might tend to cool down. While warmer temps less impact online sales, brick and mortar operations may want to invest time and resources to attract consumer traffic this summer. Whether your retail store is primarily online or has physical locations, there are ways to capitalize on the summer selling season […]
Digital marketing and traditional advertising mediums offer fantastic opportunities to attract customers to your stores. However, a secret tool converts customers once they arrive: in-store marketing. What Is In-store Marketing? In-store marketing strategies focus on leveraging the customer’s in-store experience to promote brand and product awareness. Retailers use these strategies and tactics to attract customers […]
In 2021, US consumers spent around $21.8 billion on Valentine’s Day gifts for partners, friends, pets, and others, according to the National Retail Federation (NRF) survey report. This amount shows a decrease in Valentine’s Day spending compared to 2020. However, due to the COVID-19 pandemic, the celebration was modest in 2021. The average amount spent […]